‘For the first time, Paris Hilton Fragrances has teamed with a retailer for the launch, which drops exclusively at Ulta Beauty on April 20. But fans have access to the scent starting Wednesday (April 2), available first at parishiltonfragrances.com. It’s a milestone moment for Paris Hilton’s fragrance partnership with Parlux. It’s been more than 20 years of collaboration with the beauty manufacturer and distributor on the Paris Hilton Fragrances brand, which she’s commemorating with the release of her 30th perfume: Iconic.’ – WWD