UPDATE (NOVEMBER 2025) • ScentAdvice

November 2, 2025

MILESTONES
• ScentAdvice crossed 5 million total views. More importantly, over 3 million of those views are from 2025; already doubling 2024’s total viewership with two months left in the year.

• @ScentAdvice Instagram crossed 21.000 followers.

• @BrainFragrances Instagram crossed 10.000 followers.

• Over 7000 r/newfragrances Reddit members.

• Over 5000 Scentadvice app installs.

• Nearing 1000 on Threads and 250 on X/Twitter & Facebook Group.

COPYRIGHT CLAIMS
Last month I spoke on copyright claims and removed posts on Instagram. In the past two weeks, @ScentAdvice had another two posts removed. One was reinstated, however, one of the giveaways was unrightfully taken down. Since then, Instagram reach has plummeted (the account is not being actively pushed to non-followers at the moment). Given that I’ve lost 2 Instagram accounts in the past, I fear that a loss of this account could happen at any time. When that happens, I will try to create a new page, but it would definitely help if you follow @brainfragrances as a back-up option.

END OF YEAR AWARDS
As in 2023 & 2024, there will be a Best Of 2025 in the week of Christmas. 25 (maybe 30) of the best new releases will be highlighted, as well as 25 of my favorite discoveries during 2025 that were released earlier. It will be accompanied by a giveaway again (although likely not as big of a giveaway as before, as I’ve been doing weekly giveaways for a while already).

GIVEAWAYS
As long as revenue permits it, I will give back to followers. You can enter the Lattafa Yara Elixir & Asad Elixir giveaway until November 5. For transparancy, these are the winners of the last 10 giveaways:
Lattafa Eclaire Pistache & Banoffi • @novathacreator
Ferragamo Sublime Leather • @esrima47
Bon Parfumeur 502 – Iris Cartagena • @nikolina_84
6 Sol de Janeiro • @n.j.04er
YSL Vanille Couture • @mattiadangello
4 Kayali • @scented_spells
4 Sol de Janeiro • @margriet.oranje
Pernoire Oudian • @sergioteixeira1979
Guerlain Shalimar L’Essence • @dabitrealgood444
Afnan 9PM Elixir • @raddha1989

BRANDS ADDED
Sultan Pasha Attars, Anti, Notewrks by Snif, Day Three Fragrances, Archetype Fragrances, Colonias Absolutas Puig, Bonpoint, Horace, Zimaya, Zernell Gillie, BornPatriot, Inspiration Olfactive.

NOTABLE REVIEWS
Byredo Bois Obscur, Xerjoff P.13, P.18, P.70 & Louis XV 1722 Rosé, Penhaligon’s The Cut, Goldfield & Banks Tales Of Amber, BDK Vanille Caviar, Memo Portobello Road, Regalien Chatelain 22, Maison Violet Un Air D’Apogee Extrait, Bon Parfumeur 502 – Iris Cartagena EDP, Hermes Barenia Intense, Christian Louboutin Fetiche – Lavande & La Rose, YSL Muse.

UPCOMING REVIEWS
Nishane Meant To Be Seen, Juliette Has A Gun Powder Love, Initio Can’t Get Enough, Essential Parfums Nice Bergamote Extrait & The Musc Extrait. Other reviews I want/expect to get in before the Best Of 2025 Awards (around Christmas time): Parfums de Marly Carios, Eragon & Valero, Terre D’Hermes Intense, Atelier Des Ors Novea Vanilla, Hiram Green Ultra, D.S. & Durga Cognac Reign.

SHOPPING & MONETIZATION
You can support by checking out the following pages: Shop, Available Now, Sales & Best Deals Of The Week.

The way to support ScentAdvice is by using the links on the site as stepping stone for your regular shopping or structural purchases, not only fragrances, but also beauty, skincare & other products. For example via:

Retailers: Sephora, Harrods, Ulta, Selfridges, Neiman Marcus, Bergdorf Goodman, Macy’s, Kohl’s, JCPenney, Nordstrom, Saks Fifth Avenue, Twisted Lily, Dillard’s.