NOEME
ROUGE DE ROUGE

2025

bergamot
blackcurrant
peach
prune

cedarwood
geranium
bulgarian rose
vetiver

benzoin
tonka bean
vanilla

‘On the French Riviera, there is a suspended moment, a secret alchemy between the sea and the sky. A unique, elusive moment. It returns each day, but never in the same way. Always inaccessible, like a mirage reborn at dusk. Just before night falls, the calanques blaze with an incandescent red, a fiery glow reflected on the calm waves. It is the Hour of Rouge, that instant when everything shifts, when the light of day merges with the rising shadow, when the landscape ignites in an ephemeral passion. At this precise hour, two souls meet again. They speak barely a word; their eyes are enough. She, radiant, exhales a dazzling freshness, a delicious embrace of white peach and sparkling citrus, wrapped in the velvet of Bulgarian roses and infused vanilla. This magical moment when nature is adorned in an enchanting red gave birth to Rouge de Rouge, the new essence in the Riviera Fruitée collection. A fragrance where the indulgence of juicy fruits meets the depth of amber woods, where the intensity of dusk embraces the softness of a lingering memory. But when the last ray fades behind the rock, everything vanishes like a mirage. Only a trail remains, floating in the night air, a promise of return… at the rouge hour of the calanques.’ – Noeme