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      ZHAAR (2024) • JORUM STUDIO, ScentAdvice

      JORUM STUDIO
      ZHAAR

      2024

      PERFUMER
      Euan McCall


      ZHAAR (2024) • JORUM STUDIO, ScentAdvice


      CEDRAT
      ORANGE BLOSSOM ABSOLUTE
      NEROLI
      PINK PEPPER
      FIR
      DAVANA
      PETITGRAIN
      GARDENIA
      GALBANUM
      PINE
      JASMINE
      OAK WOOD
      AMBERGRIS
      CEDARWOOD ABSOLUTE
      AMBRETTE

      ‘Delving into our archive of travel notes, we rediscovered a formulation that was created to capture the memory of fresh orange blossom distillations. Imagine being surrounded by air filled with these most sublime little blooms as they make their metamorphosis from living flower to exquisite oil. The experience was akin to being enveloped by mist rolling from the sea, a phenomenon we refer to as ‘haar’ in Scotland. The delicious water produced from distilling orange blossoms is referred to as ‘zhar’ in Morocco. It was my intention to capture this precious and fleeting moment – the petal-soft vapours falling like mist – and the equally delicate flavour of the water. Many of the materials used in ZHAAR originate from (or are abundantly used throughout) the orange blossom-growing regions, and the smell of steaming flowers is tied to these travel recollections. Delicate enough to convey and relive this memory, yet powerful enough to last all day in the hottest and most humid of climates – ZHAAR has been a fragrance that I prepare each May for my own personal use, in preparation for summer months to come. A joy!’ – Jorum Studio

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