Release date: June 12, 2026 via the Ulta app, June 14 the Ulta site & June 21 in-store.
‘Kardashian described XO Blue as a “vacation in a bottle” and told People she wanted the fragrance to feel tropical. The scent was created with dsm-firmenich perfumer Clement Gavarry and includes notes of lychee, coconut, magnolia petals, bergamot, and airy woods. She said the fragrance has “more of a punch” than what she might usually wear, while still feeling light. Kardashian connected the scent to summer, beach weather, and the feeling of wearing something brighter than her usual fragrance comfort zone.’ – Yahoo