Made in collaboration with Bergdorf Goodman. Tentative release date: November 2026. A limited edition of 200 bottles. Working title was Walk To Bergdorf’s.
‘Beneath the park’s tree-lined avenues, the air is softly perfumed by linden blossom. In this rare open space within Manhattan, the senses are refreshed — a quiet prelude before stepping into the world of the iconic Fifth Avenue store. At Bergdorf Goodman, luxury is discovered at every turn. Here, the most discerning clientele encounter the finest expressions of craftsmanship and innovation, gathered within one legendary destination. In the fragrance hall, the defining olfactive movements of the moment await. Among them, gourmand perfumery has captured the imagination of the modern fragrance world. Where many houses explore sweetness, ROJA London approaches the genre with a pioneering perspective — transforming indulgence into something textured, sophisticated, and unmistakably modern. Bridging the calm of Central Park with the uptown opulence of Bergdorf Goodman, the fragrance becomes a new expression of the gourmand palette: innovative, indulgent, and distinctly ROJA London. At a moment when gourmand perfumery has captured the imagination of the modern fragrance world, ROJA London reinterprets the style through an unexpected lens. Creamy Pistachio introduces a smooth indulgence, while a nuanced Salt Accord adds an unexpected savory contrast — transforming sweetness into something textured, contemporary, and intriguing.’ – Bergdorf Goodman