JUICY COUTURE
VIVA LA JUICY ELIXIR

2026

wild berry coulis
mandarin
gardenia

jasmine sambac
jasmine grandiflorum
brown sugar

tonka bean
sandalwood
benzoin
musk

‘Juicy Couture Fragrances has unveiled Viva La Juicy Elixir, an intensified and decadent new interpretation of the beloved Viva La Juicy fragrance. Launching under the Revlon Fragrances portfolio, Viva La Juicy Elixir marks the next chapter in the brand’s 20-year legacy, bringing irreverent glamour, long-lasting richness, and a modern expression of fearless femininity to a new generation of Viva La Juicy lovers. Viva La Juicy Elixir perfectly captures everything that’s made Juicy Couture Fragrances a generational style icon for 20 years, from its intensity and fearless spirit, to its irresistible charm,” says Amber Garrison, President, Elizabeth Arden & Fragrances, at Revlon. “It’s a richer, more powerful take on the original fragrance. This scent isn’t just perfume, it’s a true statement of confidence. Designed for those who believe more is more, Viva La Juicy Elixir is a floral amber gourmand that opens with an indulgent burst of wild berries coulis, bright mandarin, and lush gardenia. The heart reveals an intense blend of jasmine sambac absolute and jasmin grandiflorum wrapped in warm brown sugar. The base notes of smooth tonka bean, creamy sandalwood, benzoin, and musk deliver a rich, long-lasting finish. Two-time WNBA All Star, Angel Reese, Juicy Couture’s global ambassador, leads the Viva La Juicy Elixir campaign. She embodies the fearless confidence, creativity, and cultural influence at the heart of this bold fragrance. With her impact across sports, style, and culture, Reese embodies the brand’s commitment to celebrating bold self-expression and modern femininity.’ – Juicy Couture