September 25, 2025
2 DAY BREAK
On Friday September 26 & Saturday September 27 there will be no updates to the website or app (maybe a few exceptions + scheduled posts). I’ll be in Paris, visiting the Paris-Shanghai Perfume Show. If I have time, I will also visit some perfume stores while I’m there. Follow @brainfragrances & @Scentadvice on Instagram for story updates.
COPYRIGHT CLAIMS
Speaking of Instagram… In the past week, @ScentAdvice had another post removed, by LVMH (a Loewe post). This marks the 5th post in the past couple of months that has been reported and removed by Instagram (not counting the dozens of posts that I removed myself upon request). Given that I’ve lost 2 Instagram accounts in the past, I fear that a loss of this account could happen at any time. When that happens, I will try to create a new page, but it would definitely help if you follow @brainfragrances as a back-up option.
MILESTONES
• ScentAdvice crossed 4.5 million total views.
• @ScentAdvice Instagram crossed 19.000 followers and saw a big jump in reach/impressions (15 million in the past 30 days).
• Nearing 5000 Scentadvice app installs.
GIVEAWAYS
To celebrate the growing momentum, I’m giving back through giveaways. You can enter the Kayali Sweet Obsessions set giveaway until October 1. For transparancy, these are the winners of previous giveaways:
4 Sol de Janeiro • @margriet.oranje
Pernoire Oudian • @sergioteixeira1979
Guerlain Shalimar L’Essence • @dabitrealgood444
Afnan 9PM Elixir • @raddha1989
Lancome La Vie Est Belle Vanille Nude • @loveat.first.sniff
4 new Zara fragrances • @n.e.e.n.z
Ode Ona Dawn Earth • @kikatesten
Burberry Goddess Parfum • @kbeauty.ugc
Montblanc Explorer Extreme • @martul12
Gucci Gardenia Intense • @luchlu_
Lattafa Teriaq • @frau_nonka
BRANDS ADDED
Jo Milano, Tocca, Danner & Flemming, LoveShackFancy, Olfattology, Pilcro (by Antropologie), Vince Camuto, Sanya, Brume Orpin, Mikimoto, Samir Grey, Outis, Merih Fragrance, Melt Season, Le Gout de Peau, HandHandHand, Ebers Papyrus, Cottee & Aentos
REVIEWS
The past month has been one of the busiest months of sampling new releases. These new & notable releases were reviewed since the last update: Chanel Bleu de Chanel L’Exclusif, Dior Miss Dior Essence, Ex Nihilo Blue Talisman Extrait, Kilian Angels’ Share On The Rocks, Le Labo Osmanthus 19, Acqua di Parma Gelsomino a Freddo, Diptyque Lazulio, YSL Libre Vanille Couture, Guerlain Shalimar L’Essence, Guerlain Vetiver Fauve, OmanLuxury Caden, Dior Rose Star, Dries van Noten Havana Gold, Commodity Milk Orchid, Fugazzi Vanilla Haze Extrait, Amouage Timber, Pernoire Oudian, Maison Crivelli Cuir Infrarouge, Guerlain Ambre Samar, Givenchy L’Interdit Tubereuse Noire, Paris Corner Khair Peach Delulu, Vyrao Ludatrix, Simone Andreoli Criminal Lipstick, U Beauty Proem, Mind Games Queenside & Kingside, L’Entropiste Dorian’s Spleen, Sultan Pasha Perfumes Quentessentially Amber & Irisoir.
SHOPPING OVERHAUL
The ‘shopping’ experience via ScentAdvice has been redesigned. With the current growth and increase in revenue from the commissions, I’m trying to position the site as a practical stepping stone for purchases, without getting in the way of the user experience.
The Shop page has been redesigned and links to fragrance stores/brands on this page have been updated.
The (Launched) Available Now page is completely renewed. This page will show more fragrances and is now region specific, so that users from the US & UK only see fragrances that launched in their country. For the rest of the world, results will vary.
On the homepage, the Available Now have their own place, also region specific. This means less bumping of old releases into the highlights/new releases when they become available for purchase, as they will get highlighted here & on the Available Now page. In return for using this real estate to ‘advertise’ commissioned links, the top banner on the homepage has been removed to maintain the ‘minimal-ads’ look.
The Best Deals Of The Week is regularly updated, as well as the Sales page, which shows (temporary) sales from stores and brands. These pages aren’t region specific yet, but I’m considering making that change in the future.
MONETIZATION
The way to support ScentAdvice is by using the links on the site as stepping stone for your regular shopping or structural purchases. Shopping at Sephora, Harrods, Ulta, Selfridges, Neiman Marcus, Bergdorf Goodman, BeautyTheShop, CultBeauty, Notino, Douglas, IciParis, Nocibe, Amazon, FragranceNet, FragranceX, Harvey Nichols, JomaShop, LookFantastic, Macy’s for example, may earn ScentAdvice a commission.