March 20, 2025

3-DAY BREAK
From March 20-22, I’ll be in Paris for Perfume Week. Since ScentAdvice is a one-man operation and I won’t be bringing equipment, there will be no updates until Sunday the 23rd (aside from a new brand launch that will be posted automatically).

MILESTONES
February was the best month so far for ScentAdvice, with 275.000 visits! March is looking to stay on track, with half a million visitors in the past 50 days. In total, the website has now surpassed 2.5 million visits.

This month, the 1000th brand was added to the database. Come next month there will be 30.000 fragrances.

REVIEWS
Just posted: Kayali Fleur Majesty Rose Royale | 31, Zadig & Voltaire Zadig EDP, Creed Eladaria, Initio Power Self.
Coming later this month/early next month: Maison Crivelli Safran Secret, Le Labo Eucalyptus 20, Valentino Born In Roma Donna Extradose, Narciso Rodriguez For Her Intense, Yves Saint Laurent Black Opium Glitter.

ESXENCE 2025
I’ve collected all the new releases and teased announcements from the Esxence fragrance exhibition in Milan. You can find 250 new releases in the overview. In the following weeks and months, information for those releases will be added as it becomes available.
Esxence 2025 – All new releases

PARIS PERFUME WEEK 2025
From March 20-23, the Paris Perfume Week exhibition is held. As mentioned above, I will be there in Paris (although I don’t expect many new releases presented for this event). I have posted a list of all the brands that will exhibit at the event, including an introduction and/or my expectations for them.
Paris Perfume Week 2025 – All Brands (Introduction & Expectation)

BEAUTY SECTION
The Beauty Section has been revived. You will find new and upcoming beauty, skincare & make-up releases on this page. These will not be as up to date or detailed as the fragrances, but there will be periodical updates. Sometimes with information inside a post, but when a product is already available, you will be linked directly to the brand or store. Frankly, this is also an easy way to bring in potential commissions and visitors from other fields, when I have extra time on my hands. I plan on adding dedicated reviews for skincare products in the future.

You can follow @NewBeautyLaunches on Instagram and join Reddit r/NewBeautyLaunches to stay up to date about this type of content.

BRANDS ADDED
A ton of newly added brands, including a lot that were presented at Esxence or Paris Perfume Week:
Reminiscence, Antinomie, Regime Des Fleurs, Baldessarini, Parfumeurs du Monde, Dedcool, FumParfum, Omnia Profumi, Onyrico, D’Annam, .Oddity, Adamo, A Lab On Fire, Hellenist, Mes Bisous, Uermi, Pills, Playboy, Jean D’Aigle, Les Destinations, Velvetvelo, Alendor, Unika, Abaton, Tombstone, Granado, House Of Fanatics, Fascent, Elixir Prive, Florian Pontier, Couleurs, Monreale, Acqua Di Portofino, Shauran, Puzzle Parfum, Memoize, Duomo Perfume House, Grace de Monaco, Sisology, Jean-Charles Brosseau, Hugh Parsons, Bruno Perucci, U Beauty, Gravel, By Terry, Sikelia, Ideo Parfumeurs, Gleam, Adscenture, Acqua di Noto, Salum, Acqua Di Sardegnia, Acqua Dell’Elba, L’Horloge De Flore, Alex Simone, Taber, Vahy, Jilian Switzerland, Accendis, Elaio, Casati, BLNDGRPHY, Vallense, NOSE, Mutis Nueva Granada, Music de Parfum, Maie Piou, Pictor Parfum, Domino’s, NYSOS Parfum, Esse Strikes The Notes, Oscar London, Spiritica, Alysonoldoini, Alfred Ritchy, Parfums Quartana, Monsieur Arsene, Oneiros, Librery Parfum, Bey Parfum, Phenom Parfum, Xinu, Bella Belissima, Bugatti Fashion, Lou de Pre, Truly, Weworewhat, Dime, Benjamin Barber, 

MONETIZATION
Unfortunately, Beautinow, the most lucrative partner for commissions coming in from Europe has shutdown its affiliate program. Hence, this month, I’ll be looking into what works best and change banners mostly to the general Discounts page.

The links to fragrance brands on this page have been simplified or reduced, to make it less cluttered. A lot of beauty & skincare brands have been added to it, or you can visit them directly through the Brands & Stores page of the Beauty Section. All discount codes will be checked and updated later this month.

Reminder: ScentAdvice is funded solely through commissions. There are no paid ads or articles, pop-ups or random, moving ads on the site and this will remain this way. There is an unobtrusive ad banner on the top of the pages and there often is a link to purchase a fragrance or brand that you’re looking at in the post. Both are hand-picked and in matching style and color.

The way to support ScentAdvice is by using it as stepping stone for your next or structural purchases (also for skincare & beauty products). On the Where to Buy? page, many popular shopping destinations are linked; Sephora, Harrods, Ulta, Selfridges, Neiman Marcus, Bergdorf Goodman, BeautyTheShop, CultBeauty, Notino, Douglas, IciParis, Nocibe, Amazon, FragranceNet, FragranceX, Harvey Nichols, JomaShop, LookFantastic, Macy’s, Walmart, Ebay, to name a few. Going to those sites through Scentadvice, is what keeps the site running and growing, by just doing your regular shopping.

LOOK & FEEL
This month I slightly modernized some of fonts used and added a small transparency/glassy effect to the header and banners, as well as making more elements grow when you hover your mouse over it (on desktop) to to make the design feel more dynamic and even brighter.

Since this month, for bigger new releases, official product/marketing photos are added below the description. This is not something that I will add after the fact or to all existing pages, but when it’s available at the time of posting a new or upcoming release, it will be added.