July 22, 2025
MILESTONES
• 1.7 million views in 2025 so far, which is more than in the entirety of 2024
• @ScentAdvice Instagram crossed 11.000 followers
• r/newfragrances Reddit crossed 600 members
• @Scentadvice Threads crossed 500 members
• Crossed 32.000 fragrances in the database
• Crossed 4000 total ScentAdvice app installs
GIVEAWAY RESULTS
To celebrate the 3 year anniversary & the growth of the Instagram page, there have been 4 giveaways since June. For transparancy, these were the winners:
Burberry Goddess Parfum • @kbeauty.ugc
Montblanc Explorer Extreme • @martul12
Gucci Gardenia Intense • @luchlu_
Lattafa Teriaq • @frau_nonka
There will be a new giveaway in collaboration with the brand Ode Ona in the upcoming month. For now, the giveaways are Instagram only, but assuming there will be a giveaway along with the Best Of 2025 awards in December, that will have the option to join directly on the ScentAdvice site or app.
REVIEWS
My plans to take reviewing a bit slower miserably failed, as many bigger & notable releases were reviewed since last month’s update: Creed Oud Zarian, Lancome La Vie Est Belle Vanille Nude, Maison Margiele Never-Ending Summer, Gucci Flora Gorgeous Gardenia Intense, Carolina Herrera La Bomba, Louis Vuitton Sun Song 2025, Juliette Has A Gun x Skins, Roja Parfums Apex Eau Intense, Zadig & Voltaire This Is Her! Burning Love, Mercedes-Benz Club Black EDP, Byredo Bal D’Afrique Absolu & Rose Of No Man’s Land Absolu, Room 1015 Love-O-Matic, Sospiro Il Padrino, New Notes Felina, Thomas de Monaco Neo Eden, Jade Amour & Fleur Danger, Eight & Bob Il Giardino Dell’Anima, L’Artisan Parfumeur Histoire D’orangers Extreme, Paco Rabanne Million Gold For Her Pure Jasmine, Scents Of Wood NFT3, Jo Malone Ginger Biscuit, Jousset Summer Yummer, Floraiku Morning Mist & Night Mist.
As far as upcoming reviews go: I have a sample of the new Prada Paradigme on the way, but that may take a while. I have samples on the way for the other 3 new Eight & Bob: Le Trou 19 Du Phare, Serenite En Bourgogne & Le Pari D’Honfleur. 4 Mind Games; Counterplay & Opera Mate, as well as my two favorites on first impression, Checkmate & Grand Master. The relaunched Xerjoff Purple Accento & Amouage Existence are also coming in. I ordered a sample set of the new brand Premiere Peau, which could be one of the most promising newcomers, based on their aeshetics.
LISTS
New lists have been added: 10x Unique DNA, but most importantly, I’ve begun a series of ‘You Don’t Know All Of These Brands, But You Should’. Check out Part I, Part II, Part III & Part IV here. There will be at least 1 more part in this series before the next update.
BRANDS ADDED
Hunayn, Sultan Pasha Perfumes, Raaw Alchemy, Ode Ona, Documents, Origen, Claudio Zucca, Future, Mango (partially), Maison Marinelie, Premiere Peau, Wagazzi, Harlem Perfume Co., Dr. Vranjes.
MONETIZATION
If you haven’t yet, check out the newer/changed Shop page, Sales page & Beauty page, as well as the frequently updated Best Deals Of The Week post.
The way to support ScentAdvice is by using the links on the site as stepping stone for your regular shopping or structural purchases. Shopping at Sephora, Harrods, Ulta, Selfridges, Neiman Marcus, Bergdorf Goodman, BeautyTheShop, CultBeauty, Notino, Douglas, IciParis, Nocibe, Amazon, FragranceNet, FragranceX, Harvey Nichols, JomaShop, LookFantastic, Macy’s for example, may earn ScentAdvice a commission.
Reminder: ScentAdvice is funded solely in this manner. There are no paid ads or articles, pop-ups, random or moving ads on the site and this will remain this way. There is an unobtrusive ad banner on the top of the pages (I made the banners 10% smaller last month) and there often is a link to purchase a fragrance or brand that you’re looking at. Both are always hand-picked and in matching style and color of the site. The commissions ensure the maintenance and growth of the site, but also make it possible for many new and high-end fragrances to be reviewed fully objectively, free of PR ties and perceived codependency that influencers knowingly or unknowingly experience.