February 3, 2025


MILESTONES
January was the best month so far for ScentAdvice in terms of visits, with 198K views! In December the site crossed a total of 2 million visits. In the first site update on October 2023, the goal set for 2024 was at least 500.000, with a goal of 750.000, which was doubled with around 1.5 million visits during 2024!

•  Reddit r/newfragrances Reddit now has over 4000 members.
• The @ScentAdvice Instagram page will cross 5000 members today.

GOAL: For 2025 I’m aiming for stability. I’m happy with the current numbers, so a minimum of 100K visits a month, but aim of 150K visits a month on average, accumulating in a goal of maintaining 1.5 million visits during 2025.


UPCOMING REVIEWS
As far as new niche perfumes go, I have samples on the way for: Parfums de Marly Valaya Exclusif, Ex Niholo Spiky Muse, Clive Christian L Red Tea Vetiver, Acqua di Parma Colonia Il Profumo, Widian/Rose Arabia Ginger, Cotton & Samar, Strangelove NYC afirewithin, L’Orchestre Cocktail Appalaches, Majda Bekkali Tulaytulah Obscur, Floraiku Rise And Fall. Later this month, I hope to get my hands on Le Labo Eucalyptus 20 & Jean Paul Gaultier Le Male Elixir Absolu. There have been some more affordable fragrances reviewed lately. I have a couple more of those coming up, starting with Latttafa KhamrahKhamrah Qahwa, as well as Sol de Janeiro Carioca Crush.


MONETIZATION
ScentAdvice is funded solely through commissions. There are no paid ads or articles, pop-ups or random, moving ads on the site and this will remain this way. There is an unobtrusive ad banner on the top of the pages, often directing to an affiliated perfume store with a discount code, and there often is a link to purchase a fragrance or brand that you’re looking at in the post. Both are hand-picked and in matching style and color.

The way to support ScentAdvice is by using it as stepping stone for your next or structural purchases (also for skincare & beauty products). On the Where to Buy? page, many popular shopping destinations are linked; Sephora, Harrods, Ulta, Selfridges, Neiman Marcus, Bergdorf Goodman, BeautyTheShop, CultBeauty, Notino, Douglas, IciParis, Nocibe, Amazon, FragranceNet, FragranceX, Harvey Nichols, JomaShop, LookFantastic, Macy’s, Walmart, Ebay, to name a few. Going to those sites through Scentadvice, is what keeps the site running and growing, by just doing your regular shopping. As a bonus, I periodically update discount codes.


GEO-TARGETTING
I’m trying to make the links more relevant, by using geo-targetting. I’ve already implented this with the links to fragrances/brands (for example linking to Sephora US, Sephora UK & Nocibe FR through the same link, depending on what country you are in). As of today, the main banner at the top of most pages, will direct to Beautinow with the 10% off code ‘SAVE10’ as before. Beautinow does ship worldwide, but it’s based in the EU. So, for visitors from the United States, Canada, Mexico, Australia & China this banner now directs to FragranceNet with the 30% off code ‘SCENTADVICE’. In time, I will be adding a better option for at least the United Kingdom as well.

I will try to implement this for the Best Deals post as well, which now shows periodically updated deals from Beautinow. Ideally I will have different deals shared for different regions. If this is technically not possible, I will start adding them within the same post, rather than only showing deals from Beautinow.


BRANDS ADDED
Emanuel Ungaro, Mischief Academy, L’Entropiste, Noya, Pont Des Arts, Rayhaan, French Avenue (partially), St. Rose, Ouai, Sophie La Giraffe, Decorte.

There are now 28.000 fragrances for over 900 brands in the database. I don’t expect to grow the database much in 2025, aside from interesting new brands or an occasional missed relevant one. This is all done manually and it’s very time consuming, with little return in terms of viewership. If you do find yourself missing a brand in the database that you would like to see getting added, please let me know.


OTHER
• I’ve added Bluesky & Threads as places where (most) new releases are shared.

• In December I shared the Best Of 2024 Awards, including a 10 bottle giveaway. If you haven’t read it yet, consider doing so, as it highlights 25 of the best new releases and 25 of my favorite (older) discoveries during 2025.


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