August 30, 2025
MILESTONES
• ScentAdvice crossed 4 million total views
• August is the best month so far, with 400.000 views
• @ScentAdvice Instagram crossed 16.000 followers and saw a big jump in reach/impressions (6.8 million in the past 30 days).
GIVEAWAYS
To celebrate the growing momentum, I’m giving back through giveaways. You can enter the Afnan 9PM Elixir giveaway until September 3. I’ve given away 11 bottles in the past 3 months. For transparancy, these were the winners:
Lancome La Vie Est Belle Vanille Nude • @loveat.first.sniff
4 new Zara fragrances • @n.e.e.n.z
Ode Ona Dawn Earth • @kikatesten
Burberry Goddess Parfum • @kbeauty.ugc
Montblanc Explorer Extreme • @martul12
Gucci Gardenia Intense • @luchlu_
Lattafa Teriaq • @frau_nonka
SHOPPING OVERHAUL
The ‘shopping’ experience via ScentAdvice has been redesigned. With the current growth and increase in revenue from the commissions, I’m trying to position the site as a practical stepping stone for purchases, without getting in the way of the user experience.
The Shop page has been redesigned and links to fragrance stores/brands on this page have been updated.
The (Launched) Available Now page is completely renewed. This page will show more fragrances and is now region specific, so that users from the US & UK only see fragrances that launched in their country. For the rest of the world, results will vary.
On the homepage, the Available Now have their own place, also region specific. This means less bumping of old releases into the highlights/new releases when they become available for purchase, as they will get highlighted here & on the Available Now page. In return for using this real estate to ‘advertise’ commissioned links, the top banner on the homepage has been removed to maintain the ‘minimal-ads’ look.
The Best Deals Of The Week is regularly updated, as well as the Sales page, which shows (temporary) sales from stores and brands. These pages aren’t region specific yet, but I’m considering making that change in the future.
DESIGN REFINE
I’m currently making small changes to the layout. Due to how minimal and color-matched the site looks, everything blends together a bit too much. I’ll be adding shadows here and there to make individual elements stand out more and make it more visible where to click.
REVIEWS
These new & notable releases were reviewed since last month’s update: Byredo Alto Astral, Prada Paradigme, Guerlain Xi an, Marc Jacbos Perfect Absolute, Kajal Lamar Noir, Zoologist Orchid Mantis, Ojar Ever Lit, Zoologist Penguin, Penhaligon’s Daphne Bouquet, Bon Parfumeur 204, Electimuss Cupid’s Kiss, Tauer Vanilla Absolue, Tauer Rose Absolue, Boadicea The Victorious Opal, Boadicea The Victorious Dragon, Argos Charon’s Vail, Zara Sun Kissed Banana, Zara Strawberry Dress, Zara Pistachio Butter.
The biggest upcoming reviews for the coming month are YSL Libre Vanille Couture & Guerlain Shalimar L’Essence. Other planned reviews include Guerlain Vetiver Fauve, Guerlain La Petite Robe Noire Honey Rose, Tauer Heraud, Givenchy L’Interdit Tubereuse Noire, Paris Corner Khair Peach Delulu & Afnan 9PM Elixir.
BRANDS ADDED
Miskeo, By Rosie Jane, Xyrena, Octavia Morgan, Rundholz, Trish McEvoy, Ataratma, Federico Cantelli, Solferino, Onitsuka Tiger, Too Faced, Lore, Boulangerie, Afower, Barum Parfum, To Summer 观夏, Voyage A Nantes, Riifs, Bishop, Lydeen, Nortean, Hormone, Otto Kern, Tous, Christof Maybach, Poecile, Flaner, Qhue, Nuxe, Blind Barber, Brogi, Place de la Reverie, Santa Eulalia, Artist’O, Shu Uemura, Monia Biscioni x Codice Olfattivo.
MONETIZATION
The way to support ScentAdvice is by using the links on the site as stepping stone for your regular shopping or structural purchases. Shopping at Sephora, Harrods, Ulta, Selfridges, Neiman Marcus, Bergdorf Goodman, BeautyTheShop, CultBeauty, Notino, Douglas, IciParis, Nocibe, Amazon, FragranceNet, FragranceX, Harvey Nichols, JomaShop, LookFantastic, Macy’s for example, may earn ScentAdvice a commission.