MAISON MARGIELA
UP AT DAWN

2026

pink pepper
elemi
soil

rose
orris
ambrette

patchouli
moss
cashmeran
musk

‘Nothing overpowers the stillness of an English garden quite like the enigmatic pull of a rose at dawn.
Much like the crisp morning air, Maison Margiela’s Replica Up at Dawn instantly invigorates the nose with pink pepper. Rose absolute caresses the senses with its redolence, ushering them to a final earthy crescendo with moss and patchouli to evoke the damp freshness of the dew-clad British countryside soil.’ – Harrods