A collection of 7 Fendi fragrances will launch in June 2024 (4 of which are created by Quentin Bisch).
Inspired by Delfina Deletrez Fendi, fourth generation of the Fendi family. ‘The process of creating the Sempre Mio fragrance involved Delfina taking a deep look at her family’s past to create something truly unique. “I waited 36 years to wear perfume, because I never felt connected to any existing scent!” Delfina says, sitting outside as family members, longtime Fendi staff members, and the occasional dog pass by. She thought about her family roots in Morocco and how they represented something both foreign and familiar, something that a mix of the sweetness of orange blossoms with the spicy scent of cedarwood could bring to life. Renowned perfumer Quentin Bisch, who created four of the scents in the line, worked closely with Delfina and traveled to Morocco several times.’ – Elle
‘Like most things Fendi does, the brand’s approach to fragrance has family at its center. Silvia Venturini Fendi, a member of the family’s third generation and the artistic director of accessories, menswear, and children for the company, is gathered with her daughters Delfina Delettrez Fendi and Leonetta Luciano Fendi at I Casali del Pino, a bucolic family property just outside of Rome, when the final result of a long-in-the-works project—Fendi’s first major fragrance launch in years—is presented to her. She sniffs approvingly. The line includes seven perfumes, each conceived with a loved one in mind.’ – Elle
