NOYZ
RINSE CYCLE

2026

PERFUMER
Jerome Epinette

guava
lemon
pear

cherry blossom
musk flower
pink waterlily

liquid musk
vanilla
Sandalwood

Release date: March 26, 2026 (Noyz), March 29, 2026 (Ulta).

‘Life spins and things get messy, but Rinse Cycle is the reset. It mirrors the hit, the rinse, the clarity that follows and redefines what ‘clean’ smells like (…) Rinse Cycle fills the white space as the effortlessly fresh, universally wearable option but with depth from the musk and sandalwood that makes it more nuanced than your average fresh scent (…) Rinse Cycle is the moment after the spin, when the chaos clears, the noise settles, and you’re left with exactly what’s meant to stay. A clean, fresh musk that feels like a real reset—skin-close, quietly powerful, subtly sweet (…) Life spins’ isn’t just a saying—it’s the rhythm of real life. Things get messy. People do you dirty. But Rinse Cycle is the reminder that the mess never gets the final word. No matter how heavy it feels, everything comes out in the wash. What’s left is you—rinsed down to what matters, clearer, lighter, and reset (…) It’s the scent of stepping out of the shower: fresh, light, and ready for anything.’ – Noyz (via Byrdie)