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        PRIMA TERRA (2024) • FENDI, ScentAdvice

        FENDI
        PRIMA TERRA

        2024

        PERFUMER
        Quentin Bisch


        orange
        mandarin
        rosemary
        oakmoss absolute

        Inspired by the childhood home of Fendi’s artistic director, Kim Jones.
        ‘Like most things Fendi does, the brand’s approach to fragrance has family at its center. Silvia Venturini Fendi, a member of the family’s third generation and the artistic director of accessories, menswear, and children for the company, is gathered with her daughters Delfina Delettrez Fendi and Leonetta Luciano Fendi at I Casali del Pino, a bucolic family property just outside of Rome, when the final result of a long-in-the-works project—Fendi’s first major fragrance launch in years—is presented to her. She sniffs approvingly. The line includes seven perfumes, each conceived with a loved one in mind.’ – Elle