‘Jo’s first fragrance for Jo Loves, Pomelo, was inspired by walks on the beach on Parrot Cay Island in the Turks and Caicos. Described as her best friend, Pomelo has always felt like home to Jo. Now living in Dubai, Jo is celebrating her new home with an extra twist: Pomelo Oud. The vibrant zest of Pomelo intertwines with the luxurious depth of Oud, symbolising the beauty of change when old and new experiences are combined. A burst of citrus and pink pepper awakens the senses, unfolding into delicate florals before settling into the rich warmth of oud, patchouli, and cedarwood. Pomelo Oud is a radiant journey from’ – Jo Loves
