SERGE LUTENS
POINT DU JOUR

2024

THYME

‘Point du jour is a simple, elementary refuge. It’s reassuring, like the smell of dry, Mediterranean thyme when rubbed between your hands. It’s a sort of tonic, inspired by the babbling of a stream. “A noble awakening with thyme at daybreak.” Matin Lutens, a line whose understated aesthetics and purity evoke the simplicity of a ritual focussed on morning essentials: water, bath and… a little spritz of perfume. Natural ingredients, colours that reflect a return to serenity, perfectly in keeping with the organic vibe of this collection’s olfactory creations, Matin Lutens promises a long-awaited return to your roots: a peaceful morning wake-up!’ – Holt Renfrew