A collection of 7 Fendi fragrances will launch in June 2024 (4 of which are created by Quentin Bisch).
Inspired by Sylvia Fendi, third generation of the Fendi family. ‘Perché No, Silvia’s scent, blends pink pepper and sandalwood and was meant to evoke the feeling of home, namely I Casali del Pino, which has been a family retreat since 2004. “They said to me, ‘Let’s be inspired by your best moment.’ My best moments are definitely in this place. It’s where I meet for the weekend with my family, my sister. We are a very, very big family, so for the weekend, we reunite, all of us in here,” she says.’ – Elle
‘Like most things Fendi does, the brand’s approach to fragrance has family at its center. Silvia Venturini Fendi, a member of the family’s third generation and the artistic director of accessories, menswear, and children for the company, is gathered with her daughters Delfina Delettrez Fendi and Leonetta Luciano Fendi at I Casali del Pino, a bucolic family property just outside of Rome, when the final result of a long-in-the-works project—Fendi’s first major fragrance launch in years—is presented to her. She sniffs approvingly. The line includes seven perfumes, each conceived with a loved one in mind.’ – Elle
