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      PAST TIME (2025) • THE NUE CO., ScentAdvice

      THE NUE CO.
      PAST TIME

      2025

      PERFUMER
      Frank Voelkl


      PAST TIME (2025) • THE NUE CO., ScentAdvice


      black pepper
      coconut milk
      rhubarb
      ambrette
      amber
      musk
      vetiver
      Wolfwood
      sandalwood

      ‘A memory you can’t place — but can’t let go of. Past Time is abstract and enveloping: Amber Resin leads with a rich, smoky sweetness. Lifted by Coconut Milk, Rhubarb, Sandalwood and Vetiver, it’s a scent that feels deeply personal. Nostalgia is more than a feeling — it’s a physiological response that calms the nervous system and grounds the mind. Familiar scents send direct signals to the limbic brain, unlocking memories tied to safety and warmth. Research from Brown University shows that scents experienced as newborns hold the strongest power of emotional recall, imprinting a lifelong blueprint for comfort. We’re naturally drawn to gourmand notes like vanilla and tonka bean because they share compounds found in milk and childhood sweets, reminding the body of when things were simple, good, and safe. This is the science behind The Nostalgia Collection — each scent works with your body’s chemistry to reawaken comfort, release tension, and restore emotional balance.’ – The Nue Co.

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