PRADA
PARADIGME
2025
PERFUMER
Marie Salamagne
Bruno Jovanovic
Nicolas Bonneville
peru balsam
Benzoin
guaiac wood
geranium
rose
bergamot
musk
‘What if there was another way? Paradigm, a masculine signature fragrance from Prada, transcends traditional preconceptions by asking – what if there was another way? This question is an invitation to experiment and open new perspectives. Confidence is redefined as curiosity, strength as finesse, and success as the freedom to create your own paradigm. Another way to define a fragrance: Paradigm: [pa-ruh-dym] noun. A new perspective. A new way to think, act and be. An extended anagram of Prada, creating a direct connection with our feminine icon: Paradoxe. Another way to compose a fragrance: Paradigm Eau de Parfum reinvents the traditional way of creating a fragrance (…) Our master perfumers Marie Salamagne, Bruno Jovanovic and Nicolas Bonneville decided to open a new olfactory paradigm by turning the traditional fragrance composition architecture on its head and building it from the bottom up in an inverted pyramid; a symbolic echo of the iconic Prada triangle. The result is an avant-garde yet highly sophisticated ambery and woody signature scent, oscillating between enveloping warmth and invigorating freshness. Paradigm opens with the warm sensuality of ambery woods composed of Peru balsam and benzoin resin and the powerful guaya tree. At the heart is an iconic green Bourbon geranium, this time reinvented with floral rose facets, unfolding over a melting Calabrian bergamot core and airy musks, which together lift the entire composition.’ – Parfym (Translated)
‘The obsession for this composition was audacity, the audacity to challenge classicism and propose a new model, more sensual and magnetic.’ – Marie Salamagne