Paradigme is an Eau de Parfum, marketed towards men.
‘Discover Paradigme, the new masculine fragrance from Prada. It is a fragrance that breaks the rules and provokes thought. It redefines confidence as curiosity, strength as softness, and success as freedom to create your own style. A fragrance that offers a new way of living, doing and thinking. Prada plays with words, offering a masculine counterpart to its iconic feminine fragrance.’