LOUIS VUITTON
ON THE BEACH

2021

PERFUMER
Jacques Cavallier

Yuzu
Neroli
Aromatic herbs
Cypress

‘Yuzu as dazzling as the summer sun at its zenith over the beach. The ecstasy of the sun, the rhythm of the sea and the gentle warmth of sand on the skin. Master Perfumer Jacques Cavallier Belletrud blends the infinite emotions of a day spent on a sunny beach. Yuzu, a rare citrus from Japan, is a burst of bliss on the skin. Its surprising freshness and brightness glides into the softness of neroli. Thyme, rosemary, pink pepper, clove… A sandy note of aromatic herbs perfects the olfactory landscape, while a veil of cypress brings generous, woody shade to a pure summer day.’- Louis Vuitton

On The Beach is an intriguing and underexposed release in my opinion and it’s definitely one of the better Louis Vuitton’s that I’ve smelled.

It opens very bright, with yuzu and neroli, but it changes quickly into something a bit more interesting. It’s mostly aromatic and herbal, with peppers, rosemary, clove and cypress. The opening smells suitable to wear to the beach as many neroli and citrus scents are, but the drydown might be more suitable for a forest patch near the beach. Still fresh, but not necessarily in a way you expect a Summery scent to behave.