‘The femininity of the New Look often inspires me. I wanted to compose a fragrance in which Rose and Jasmine unfurl like a skirt with an outrageous quantity of fabric worn on a narrow, slender waist. Heady Tuberose fully expresses this whirling vivacity.’ – Francois Demachy
‘NAME “My dear Christian, your dresses have such a new look!” A fragrant echo of Christian Dior’s first Couture show on February 12, 1947, the New Look 1947 fragrance bears the now-legendary name that Carmel Snow, Editor-in-Chief of Harper’s Bazaar, used to describe this innovative and astonishing collection.
CHARACTER Like the Bar suit, the iconic New Look piece, the fragrance immediately captures your attention as it unleashes the vivacity of its olfactory notes of Rose and Jasmine.
DISTINGUISHING FEATURE The scent of Tuberose is gently revealed in the fragrance to those who know how to identify it, hidden behind the floral olfactory notes.
COLOUR The black and white of Christian Dior’s first Bar suit, a white that the fragrance unfurls with petals of Tuberose and Jasmine.
FAMILY Floral. The fragrance blooms like a bouquet of Rose, Jasmine and Tuberose, imagined like a revolutionary skirt in which the tiniest details are the most precious.
INTENSITY New Look 1947 is a fragrance with a trail of intense floral notes that leave a lasting impression. It is a fragrance in the image of Christian Dior’s first runway show that made a powerful impact all around the world.’ – Dior
