MR & MRS B.
MR B. – THE GROOM

2026

PERFUMER
Hamid Merati-Kashani

mandarin
bergamot
pink pepper
coriander

geranium
immortelle

benzoin
vetiver
oakmoss
cashmere wood
musk

‘Powerful, elegant, effortlessly masculine. Mr B. is the ultimate groom fragrance — the one you reach for on the biggest day of your life, and every day after (…) A powerful fragrance that opens with fresh citrus notes and a captivating cold-spiced pink pepper. Mr B. then transitions into an addictive heart of immortelle before settling into a warm, refined woody base. Sophisticated and elegant, Mr B. is the perfect balance between a formal fragrance and an everyday signature scent.’ – Mr & Mrs B.

‘After we got engaged in the summer of 2025, one question naturally came to mind: what fragrance would we wear on our wedding day? Why not create our own? That was the beginning of this story. Our first idea was to create our dream wedding fragrances alongside the perfumers behind the scents that marked the beginning of our story. On the night Demi and I met, I was wearing a fragrance created by my favorite perfumer, Hamid Merati-Kashani. When we shared the idea of creating the groom’s fragrance with him, he immediately embraced the project. As our wedding was taking place in mid-July in Corsica, South of France, one of the biggest challenges was creating a fragrance that remained comfortable to wear in the summer heat while being distinctive, complex, and refined enough for such a meaningful occasion. Not too fresh, not too dark. I wanted to create a fragrance that felt unmistakably masculine—elegant yet fiery, formal yet versatile, memorable, and powerful. As a quiet tribute to our respective origins and a subtle thread connecting our two creations, each fragrance also had to feature two shared ingredients: one from Australia, sandalwood, and one from France, immortelle—a flower typically originating from the island of Corsica, where we celebrated our wedding. We also had a strict deadline. The fragrance, bottle, and packaging all had to be ready for our wedding on July 14, 2026. In less than a year, we created an entire brand from scratch. We take great pride in having designed every aspect ourselves, pouring our vision into every detail to create something truly meaningful that reflects our vision: elegant, luxurious, and timeless. From collaborating with the perfumers who helped shape the beginning of our story, to incorporating ingredients that symbolize our respective homelands, every detail was carefully considered. We also wanted the packaging to symbolize our union, so we each wrote a letter reflecting on the first chapters of our love story and included a 10ml bottle of the other’s fragrance inside every box. After all, Mr & Mrs B. are inseparable’ – Pierre-Louis Berrier