‘A young, charming Parisian girl, who is nonchalant, elegant and cheerful, sees the world around her in a positive way, as a place where nothing bad can happen, as if it were composed of pastel nuances. Her charisma, charm and grace show her as a symbol of youth, freshness and spontaneity.
“Miss Dior Cherie L’Eau is not a complicated fragrance.”, says Francois Demachy, whose idea was to accentuate beauty of simplicity. It possesses a simple formula of cleanliness, freshness and delicate accords. The perfume was envisaged for a young woman of today, who is cheerful and full of joy, who rejects grey days and monotony, and chooses pastel colours instead.’