‘The BMW M Fragrance Collection. The three BMW M fragrances, 1972, 1985 and 2025, represent the passion for performance and sportiness and embody the technology and design of the M models (…) The birth of a legend. An Eau de Toilette that embodies the essence of high-speed precision and the sleek coolness of innovation. The 1985 is inspired by the iconic BMW M3 E30, which, as a homologation model for motorsport in the mid-1980s, shaped a new generation of extremely agile sports cars for the road and the racetrack. The fragrance has elegant fruity top notes. A woody amber base provides a distinctive contrast. The blue colour of the bottle matches the second stripe in the BMW M logo. – BMW Lifestyle