BMW
M – 1972

2025

PERFUMER
Frank Voelkl
Alexandra Monet

lemon
bergamot
ginger

clary sage
orange blossom
helvetollide

anthamber
cypriol
vetiver

Part of the 2025 M collection: M – 1972, M – 1985 & M – 2025.

‘The BMW M Fragrance Collection. The three BMW M fragrances, 1972, 1985 and 2025, represent the passion for performance and sportiness and embody the technology and design of the M models (…) The year in which it all began: The Eau de Toilette 1972 is inspired by the legendary BMW 3.0 CSL and its dominance in motor racing. The fragrance is characterised by an aromatic explosion of freshness that captures the spirit of impressive high performance and sustainable innovation, crafted for the bold. Assertive and energetic, it opens with a vibrant blend of citrus and ginger, softened with delicate, fleeting notes, and ends with a warm, woody amber trail of vetiver that reinforces its confident character. The bottle is distinguished by a bright light blue colour, representing the first stripe of the M logo. – BMW Lifestyle