LOUIS VUITTON
eLVes

2025

PERFUMER
Jacques Cavallier

ginger
cinnamon
lily-of-the-valley
rose centifolia
bulgarian rose absolute
ambroxan
patchouli

‘Louis Vuitton unveils a new fragrance during Paris Fashion Week: eLVes (pronounced ”ELLES“). This purple-hued creation celebrates modern femininity and the brand‘s bold heroines. The scent showcases feminine duality through a blend of rose, lily of the valley, and woody-spicy notes, enhanced by traditionally masculine amber. Created by Jacques Cavallier Belletrud in Grasse, it embodies the spirit of unapologetic, free-spirited women who master their own destiny.’ – Tatler

‘Exploring femininity and celebrating its many facets while supporting women through change, Louis Vuitton honors heroines from the past and present with eLVes. It celebrates boldness and freedom, honoring pioneers who define their own existence. It embodies women’s universal courage, strength, and beauty in all forms, capturing the essence of those whose influence connects personal stories with broader history. Its ingredients include: Rose, lily-of-the-valley, Bulgarian rose absolute, a CO2-extracted Centifolia rose exclusive to Louis Vuitton, Cinnamon and ginger – both obtained through CO2 extraction, highly pure Ambroxan, a dash of patchouli.’ – Azyaa