‘I had so much fun creating London, the scent of my hometown. I have tried to capture the vibrancy, dynamism and sense of surprise that pervades every corner of this great city. From the glamour of The Ritz and the naughtiness of Soho, to the power of Westminster to the simple elegance of St James Park, each element of this scent is evocative of my love for London. The iconography for London draws inspiration from the thirteen dragon boundary marks that watch over the city – the iconic winged guardians of the old gateways to the capital.’ – Roja Parfums