INITIO
LIFT ME UP

2025

bergamot
magnolia
ylang-ylang
roasted tonka bean
vanilla
musk

‘Lift Me Up captures the force of the sun, From the first golden ray to the last lingering glow. This floral-amber fragrance channels the sun’s revitalising energy to awaken your senses and uplift your spirit. Whether you’re seeking stress relief, a burst of summer vibes, or simply a brighter outlook, LIFT ME UP is your gateway to an instant lift in mood. A scent that soothes and empowers, elevating your mindset to a sunnier, more luminous version of yourself. Notes of Ylang-Ylang, Bergamot, and Magnolia burst with intensity, while an overdose of Musk fuses with the skin, releasing waves of warmth and vitality. The richness of roasted Tonka beans and Vanilla adds addictive depth, creating a sun-kissed perfume that feels like a never-ending summer. Backed by science. Driven by emotion. Designed to energise, empower, and connect. Let the sunshine in — and keep summer alive all year long.’ – Initio

Initio has rarely impressed me and Lift Me Up isn’t doing much to change that.

It’s a somewhat pleasant sweet and very powdery, pulpy scent. The opening especially leans heavily into a fluffy sun-tan like scent with hints of peachy yellow florals. It grows a bit too sweet for my taste, with a classical heliotrope-nuttiness.

As it dries down, white musks take over, making the scent surprisingly more clean as time goes on; almost to the point that it feels like a simply unbalanced creation with a heavy-handed musky base.

Pleasant for what it is, but quite basic and underwhelming. The type of fragrance that I’d be okay with if it was presented as a 25$ Sol de Janeiro-esque body mist, but for what Initio is offering, it’s a miss.