A new version and rebranding of L’Heure Bleue in Eau de Parfum (EDP) concentration. The previous version of L’Heure Bleue has been renamed L’Heure Bleue 1912.
‘Between day and night, a deep blue embraces the sky: it is the blue hour. A moment with an electrifying effect, when everything shifts and anything becomes possible. Inspired by this natural phenomenon, L’Heure Bleue Eau de Parfum captures the scent of the sky in this moment suspended in time. An amber floral perfume with an addictive fragrance trail. The crystalline freshness of the sky meets the velvety softness of iris and vanilla. An invitation to make every moment a “blue hour”: an hour when anything is possible. The freshness of an ozonic accord, enhanced by the velvety softness of iris and the warmth of vanilla. Tailor-made by Guerlain, the iris tincture lends this fragrance its singularity.’ – Guerlain
‘I wanted to capture the blue hour with the same tenderness as Jacques Guerlain’s L’Heure Bleue in 1912. It’s a perfume that enfolds us in its powerful yet gentle and intimate scent.’ – Delphine Jelk
