‘This was the first of the fresh, clean, sporty type of perfumes and was promoted as a unisex fragrance for men and women. In 1929, Jean Patou advertised the chypre and leather fragrance, as “a masculine perfume for the outdoors woman” who “plays golf, smokes and drives a car at 120 kilometers an hour.” All of these activities were generally practiced by men prior to the 1920s. Previously, eau de cologne was THE preferred unisex fragrance.’ – Jean Patou Perfumes (Blogger)
