‘A radiant mandarin to taste the first light of dawn. The first fresh and bright rays of daybreak always seem miraculous. They pierce the night sky with the promise of a blank page, a new adventure to experience. This special moment is what Master Perfumer Jacques Cavallier Belletrud has sought to capture with a sun-drenched mandarin. Revealing all of its facets in broad daylight, the fruit is illuminated by sambac jasmine and imbued with the freshness of a blackcurrant accord. Le Jour Se Lève is an optimistic and stimulating breath of early morning air, an invitation to set off for new horizons.’ – Louis Vuitton