‘Here is where I usually speak about the ingredients, but as the saying goes a wise man learns from his mistakes. In the past when sharing ingredients other vendors have proceeded to imitate my work, whilst imitation is the best form of flattery in this instance I will be keeping the components under wrap and will not speak about the secret formulas. However I will speak about the scent; When you smell Khalouq the first feeling it conjures is a realisation that this smell is from a different time and age, from a different place, it is otherworldly. For those who know the significance of the Holy Ka’bah will immediately appreciate why such a perfume was dedicated to the Sacred House. There is serenity and opulence in the one whiff, Khalouq is beautiful, it carries the beauty of all the rarest of ingredients that are employed in it, but also more, the method in which these ingredients are combined brings a new whole that gracefully carries the individually of its parts and the seamless transitions. Khalouq brings forth a magnificent olfactory experience, Khalouq is a piece of heaven on earth.’ – Al Shareef Oudh
