‘Energizing. Bold. Magnetic. Let the countdown begin. Coming Summer 2025. We couldn’t be more excited to be announcing Intuition by Aramis with the incomparable Dwyane Wade. From family to fashion to philanthropy, Dwyane is a visionary and a changemaker who is the epitome of modern masculinity. Through the reimagination of Aramis and the collaboration with Dwyane, we are able to honour the brand’s incredible heritage while tapping into new consumers in the rapidly growing men’s fragrance market.’ – Aramis
