Laboratorio Olfattivo
IN_CARNATION

2026

PERFUMER
Jean-Claude Ellena

carnation
vanilla
rose

Part of the 2026 Fioriture collection: In_Carnation (2026), Jasminade (2026) & Rose Me Twice (2026).

‘It was the Italians who first sensed that cloves shared the very olfactory soul of the flower bearing their name. It was Marco Polo, returning from China with his ships laden with spices, who christened the carnation in homage to this striking resemblance. Yet the carnation conceals another secret: a whisper of vanilla that drapes it in unexpected tenderness. This is no coincidence, but a quiet miracle of natural chemistry. Eugenol, the principal component of clove essence, can transform into vanillin through a delicate process of hemisynthesis. In this fragrance, flowers become the perfumer’s atelier — where science meets emotion (…) In creating Fioriture, Jean-Claude Ellena rediscovers and renews a deep connection with Italy — its light, its botanical culture, and the olfactory richness of its lands. After dedicating the Viaggio in Italia collection to Mediterranean citrus fruits, the Parfumeur Jardinier — as Ellena defines himself — now turns his gaze toward the world of flowers, driven by a renewed interest in everything related to the lush nature of gardens, with the intention of bringing attention back to scents, to their living and natural presence, too often overshadowed by the more immediate beauty of shapes and colours. Thus emerges a collection rooted in the very origins of perfumery, yet reinterpreted through a contemporary sensibility. With his unmistakable style — defined by balance, transparency, and restraint — Ellena restores to flowers their most authentic and vibrant dimension. With Fioriture, Laboratorio Olfattivo presents an intimate and refined olfactory journey, in which nature becomes an object of contemplation. Gardens, petals, and air infused with floral fragrances are transformed into essential, luminous, and deeply evocative compositions. After a long and meticulous creative research process, three fragrances take shape, each dedicated to an emblematic flower of the great perfumery tradition: rose, jasmine, and carnation. Three modern and elegant interpretations that go beyond the mere representation of flowers, revealing their most authentic olfactory soul. – Laboratorio Olfattivo