LOUIS VUITTON
IMAGINATION
2021
PERFUMER
Jacques Cavallier
Ambroxan
Black tea
neroli
cedarwood
Bergamot
ginger
cinnamon
‘The unprecedented attraction of amber and tea for imagination to take flight. Imagination. The key to the audacity, success and drive of the creatives who make the wildest dreams a reality. An immaterial energy that is nurtured by travel and experiences that forge a new state of mind. A creative impulse that has always guided Jacques Cavallier Belletrud. With an over-generous dose of Ambrox, perfumery’s white gold, the Master Perfumer reinvents the amber-like accord to express a sensual and contemporary masculine elegance. Its contrasts appear upon contact with noble citrus and black tea from China extracted with CO2, a magical ingredient that carries within it the soul of travel. With Imagination, the spirit rises, escapes and conquers new paths of freedom.’ – Louis Vuitton
Imagination doesn’t quite live up to it’s name, but it’s a beautiful fragrance nonetheless. It’s a fresh, watery and citrussy mate tea vibe akin to Matiere Premiere Cologne Cedrat (or even Louis Vuitton’s own and apparently discontinued Cactus Garden) although less herbal. The stand-out note here would be the ginger. It’s an absolutely lovely soapy citrus, that would be a big recommendation were it not for it’s price and it is fairly generic smelling, which seems to be the fate of many Louis Vuitton releases in my honest opinion.