Hayat was first released in 2014, then re-released under the Xerjoff branding in 2023.
Kemi Blending Magic is a division of Xerjoff, with a separate line of bottles. In March 2023 Xerjoff re-launched it under their own branding as the K Collection with 13 fragrances and 2 oils at launch.
‘Taking its name from the Arabic for “life”, Hayat is a complex story of the Aristotelian elements of the universe; earth, fire, air and water. Layered with such scents as neroli, cardamom, cedar wood and oud, Hayat from the Kemi Collection is an intriguing tale of light and shade. Zesty bitter orange undertones welcome top notes of aromatic lavender, while rare and precious saffron casts an intoxicating spell’. – Xerjoff
