‘Taif Aoud was created exclusively for Fortnum and Mason: an iconic symbol of British excellence and exceptional quality. Honouring the store’s rich heritage, I’ve built the composition around Rose – the emblem of England – a reference to the regal approval that was, and continues to be, bestowed upon the store since 1707. I hope this perfume captures the refined elegance with which Fortnum & Mason is synonymous’ – Roja Parfums