DIOR
FOREVER AND EVER

2026

PERFUMER
Francis Kurkdjian

almond
wild rose
geranium
ambrette
musk

A new version of Forever And Ever (2006). Part of the 13 Dioriginals by Francis Kurkdjian: Diorama, Diorella, Dioressence, Diorling, Dolce Vita, Dune, Dune Homme, Eau Fraiche, Forever And Ever, Higher, Higher Energy & Jules.

‘Created in 2002 by Jean-Pierre Béthouart, Forever and Ever is a fresh, delicate floral fragrance. A bouquet of newly blossomed flowers, radiant and spontaneous, composed with freesia and rose notes. (…) Forever and Ever captures the beauty of spring blossoms in a fresh, floral, musky trail. Its bouquet unfurls with notes of almond blossom, spicy wild rose and geranium. Accents of ambrette and musk elevate this radiant, spontaneous composition (…) The Dioriginals collection brings together the House of Dior’s emblematic signatures, restored by Francis Kurkdjian, Perfume Creative Director. He set out to recover the fragrances’ original formulas, presented in the 1948 bottle that once housed Christian Dior’s first iconic creations.’ – Dior