Launched exclusively at Superdrug on September 4, 2025.
‘Dare to do it again. This new limited-edition eau de toilette was sent from above, a bright and juicy fragrance inspired by Britney’s instantly iconic Oops!…I Did It Again. Feel an out of this world rush wearing this fresh and sophisticated take on cherry, as unique as Britney herself. A sparkling temptation that’s dipped in desire and impossible to resist, it’s just so typically you. With a bottle emulating Britney’s instantly recognizable red catsuit, every Fantasy fan will be saying, “awe, you shouldn’t have!” Fantasy: Did It Again Edition, the unexpected new fragrance by Britney Spears™ that’s not that innocent. Lose all your senses as this Floral Amber Fruity fragrance invites you to blast off to Mars with opening notes of juicy mantdarin, pear and lily of the valley. Play with the heart of rose absolute, lavender and almond mousse, before getting lost in the game as the addictive back notes of cherry jubilee, uplifting musk and red sandalwood keep the fragrance present, like your favorite song on repeat.’ – Superdrug