‘We wanted to come back with a new vision of femininity for today (…) There are new changes for this generation over the past years (…) We really wanted to embody this new vision of freedom, of being [true to] yourself in the world today (…) Joy is really something that is important in this project, it is full of color (…) We wanted to express this idea of sorority. Each time we launch a fragrance, we try to offer women of this generation a safe space to be free, to be themselves (…) With Amor Amor, we are the brand of first love. Ella Ella aims to represent the first time a woman launches herself into the world’ – Sandrine Groslier (L’Oreal)
‘Cacharel presents its first refillable eau de parfum: Ella Ella Eau de Parfum. A fragrance dedicated to women who want to emancipate themselves, evolve and reveal the most radiant version of themselves to the world. It celebrates free and sunny women, who enjoy every moment. Fly to new horizons with ELLA ELLA and reveal your true nature. Imagine a perfume that opens with the freshness of a bouquet of white flowers: Orange Blossom Absolute and Jasmine. Then which envelops you with the comforting sweetness of a gourmet Coconut Accord, enhanced by a sunny touch of Bourbon Vanilla Infusion, from a sustainable source in Madagascar.’ – News-Parfum