Limited edition, only available as part of a raffle competition by Lidl US.
‘Hot Croissant, meet Haute Couture. Introducing Eau de Croissant – the fragrance by Lidl. Freshly baked meets freshly bottled? Something delicious is in the air (…) For years, our croissants have had a loyal fan base. They represent the quality, value, and little everyday joys that set Lidl apart,” a Lidl US spokesperson shared with Food & Wine. “This holiday season, we wanted to have some fun by giving shoppers a way to take that joy with them. Eau de Croissant is a playful nod to the products our customers love and the savings they can always count on.’ – Lidl US
‘Lidl US released a playful limited-edition fragrance, Eau de Croissant, inspired by the warm aroma of its popular 49-cent croissants. Only 100 bottles are available, and fans can enter to win by following and engaging with Lidl US’s Instagram account through December 18 (2025). The perfume comes in a croissant-shaped, brown-tinted vessel crafted by Plunge Creations — known for their inventive work, including costumes for The Masked Singer — that looks just like a freshly baked pastry. Each bottle contains 15 milliliters of fragrance, so you can keep smelling wonderful all season long.’ – Food & Wine
