PUREDISTANCE
DIVANCHE
2025
PERFUMER
Nathalie Feisthauer
ripe fruity notes
gardenia
jasmine
tuberose
white notes
‘Puredistance DIVANCHÉ: ‘A Scent from Heaven’ On the 11th of April we will launch a new perfume: Puredistance DIVANCHÉ. DIVANCHÉ will replace Puredistance GOLD in the Magnificent XII Collection. Curious..? Every order from today onwards will include a 2 ml sample of DIVANCHÉ, so you can try this heavenly scent for yourself! Puredistance DIVANCHÉ is the embodiment of purity, elegance, and quiet luxury. Inspired by the heavenly scent of blossoming Japanese Gardenia, this beautiful extrait de parfum unfolds with a touch of ripe fruits, leading into a floral heart of gardenia, jasmine, and tuberose. Crystal clear white notes create a refined and lingering charm, leaving a long lasting impression of grace and sophistication. Crafted with the finest ingredients and created by Nathalie Feisthauer in Paris, DIVANCHÉ is a truly divine scent, a whisper of radiant beauty captured in a bottle.’- Puredistance
This could be one of the cleanest fragrances I’ve ever smelled. Quite an unexpected take on these fruity florals as I perceived them pitched by the brand. To my nose, this is very musky from start to finish. It smells like a luxury laundry detergent or fabric softener, in one of the best executions I’ve experienced.
I don’t really get ‘ripe fruits’ from this. The fruits are understated and the whole fragrance feels ozonic to an extreme, clashing with my perception of anything ‘ripe’. I can see berries, but in the way certain musks have that berry touch (ambrettolide for example). There is a citrussy, acidic component, like a hint of sharp oil that veers somewhere between blackcurrant and white wine. This is also understated and adds an elegant, but needed touch to break up the monotomy.
It stays clean. I get a moment in the middle of the wear, where the white florals are more pronounced and sharper, before settling into a smoother, paper-like base. Not quite lactonic, but it has a hint of it and perhaps of neutral nuttiness. Not as lactonic, creamy or sweet as Puredistance White (no. 06) or many sandalwood-musky fragrances (like Villoresi Sandalwood, Jeroboam Unue etc.) however, nor as dry and powdery or even metallic as a lot of full on white musk fragrances.; not as modern as Francis Kurkdjian’s clean musks for example. Divanche smells less artificial, while still delivering that clean white shirt vibe that’s almost inherently synthetic smelling.
A cozy, comforting and bright scent. Probably most in line for fans of White (No. 06) and as more often has been the case with PureDistance, I feel like it captures the class of some of Chanel’s best works as well. If I had to look for a critique; there’s not much going on by way of eccentricity. Going into this sampling, I had fragrances like Marc-Antoine Barrois Tilia & Aldebaran in mind as a recent frame of reference; and while both of those felt perhaps too safe or even a tad boring to my nose, Divanche feels even more traditional and straight forward. However, I much prefer the way Divanche wears over either.
Personally, I do like the slightly sweeter direction of White or fragrances in that style, over this more white floral take, but it’s hard not to appreciate the delicacy on display here. If you ask me, as of 2025, PureDistance remains practically untouchable when it comes to the quality and class the brand brings to the rapidly changing (and often devolving) niche landscape.