Lore is a brand by Melanie Bender (Rhode), Mazdack Rassi (Milk Makeup), Joe Cloyes & Greg Gonzalez (Youth To The People). Launches in September 2, 2025, with availablity at Sephora from September 15.
‘Enter Lore, an emotive, visually-driven fragrance line that is Bender’s first project as a founder with a capital F (she is also the label’s CEO). It debuts on Tuesday, Sept. 2 with four scents — Sublimity, inspired by her youth in Hawaii; Somewhere but nowhere, a nod to Americana and individualism; Disfruta, the collection’s sexiest scent, and Lovely and a little twisted, which smells exactly how it sounds — on a direct-to-consumer website, and will launch in Sephora doors on Sept. 15. Taking its cues from world-building fashion labels like Jacquemus, Miu Miu, Loewe and Telfar, the scents are housed in design-forward 50mL flacons, which reference the work of French glassblower Andre Thuret and retail for only $88 (50ml) (…) Go-to nose Jérôme Epinette developed the scents and Imaginary Ventures came on board pre-launch (Lore did not share their funding details), as did Sephora, where the collection will launch online and in 140 stores simultaneously on Sept. 15.’ – Business Of Fashion
