‘DING! 11TH FLOOR is a fragrance that evokes the experience of reaching a rooftop bar, capturing the essence of an extraordinary journey. It combines vibrant top notes of pink pepper, bergamot, and elemi with a heart of frankincense and white jasmine. The base notes of musk, amber cedarwood, and vanilla provide a warm and inviting finish. Ground floor. Doors open. A cloud-soft merino coat whispers to you in passing, followed by the stiff crackle of shopping bags. Going up. Every floor a new vibe, a smooth and slick mashup of Asian peppers and sugar-crusted cookies, crisp silk shirts and creamy Egyptian cotton, cedar shoe blocks and knife-sharp Italian suits. The sleek hiss as the elevator pulls to a stop, opens to a crystal dome of glass and grey clouds. Eleventh floor: Rooftop bar. That’s your cue.’ – Noise