‘Club De Nuit Intense Overdose builds on the signature DNA that made the original a worldwide success, delivering a richer, deeper and more addictive interpretation for those who embrace confidence without compromise. Developed in collaboration with acclaimed actor and style icon John Abraham, the launch marks one of ARMAF’s most ambitious global campaigns to date. Known for his authenticity, confidence and enduring appeal, John Abraham embodies the spirit of Overdose, bold, magnetic and impossible to ignore. The composition opens with bergamot, tangerine, pineapple and blue crystals. At its heart, vanilla flower, oakmoss and plum create depth and sophistication, while amber, patchouli, tonka bean and white powder leave a lasting impression. The result honours its iconic predecessor while introducing a compelling new identity.’ – PRNewswire
‘With Overdose, we were never looking to replace a legend; we wanted to elevate it. This launch represents the next legacy of ARMAF, combining innovation, immersive storytelling and our collaboration with John Abraham to create an experience consumers will remember long after the fragrance is worn’ – Nayana Tharoor (Head of Marketing at Armaf)