A collection of 7 Fendi fragrances will launch in June 2024 (4 of which are created by Quentin Bisch).
Ciao amore is inspired by Leonetta Luciano Fendi, Silvia’s second daughter. ‘Delfina feels her sister when she smells Ciao Amore. “Leonetta, it’s her. She smiles with all of her senses. She is like a breeze of beautiful fresh air,” Delfina says. The scent is meant to evoke Ponza, the Italian island where the family has a home, and where Leonetta says she “feels the most free and at ease.” The scent’s name is a phrase that falls out of her mouth frequently and with ease. “I’m very much a people person, for sure. Even if I meet someone once, but I like and click with the person, it’s going to be ‘Ciao, amore’ the next time,” Leonetta says. The fragrance combines orange blossoms with fig leaf and tonka beans, and it’s also a tie to her family.’ – Elle
‘Like most things Fendi does, the brand’s approach to fragrance has family at its center. Silvia Venturini Fendi, a member of the family’s third generation and the artistic director of accessories, menswear, and children for the company, is gathered with her daughters Delfina Delettrez Fendi and Leonetta Luciano Fendi at I Casali del Pino, a bucolic family property just outside of Rome, when the final result of a long-in-the-works project—Fendi’s first major fragrance launch in years—is presented to her. She sniffs approvingly. The line includes seven perfumes, each conceived with a loved one in mind.’ – Elle
