‘In Bold As Love, Chong continues the theme of belonging at 23/25 Brook Street in London to 1967 with a music legend, Jimi Hendrix. Inspired by Hendrix’s sensuality, soulful artistry and complexity of emotions, this fragrance is just as bold and poignant. With a fervent obsession of George Handel’s Messiah, Hendrix’s sense of belonging reverberates in the dynamics of classical music in order to bring forward daring and experimental chords and phasing. (…) Bold As Love is a fragrance masterfully blending aromatic and animalic tones with the richness of leather, highlighted by fresh and sharp accents. Perfumer Pierre Negrin explains, “As I was creating Bold As Love, I found an image of Jimi Hendrix in a purple costume. I was immediately attracted to it as it’s my favourite colour. To capture the atmosphere of this image, I crafted a fragrance with smoky leather notes to convey the raw and beastly energy he exuded on stage and his unique sense of style. The smoky notes of the fragrance also mirror Hendrix’s colourful lifestyle. This perfume pays tribute to an extraordinary and inspiring genius whom I found truly innovative.’ – SpecialArabia
