‘The evocation of sweetness, an invitation to the tenderness of childhood, the age when the senses awaken, where a child’s laughter enchants and dreams reign. In 1970, a fragrance line called Baby Dior was born: today, it is reborn with a collection full of softness, inspired by the “Bonne Étoile” (Lucky Star).’ – Dior
‘For Baby Dior, I wanted to create a scented water for little ones that is as simple as they are. A child says ‘yes,’ says ‘no,’ ‘I like’ or ‘I don’t like.’ A formula imposed itself, like an impulse, a smile. I wanted to bypass the inevitable orange blossom, which has long been the signature scent of childhood, and find a soothing fragrance in a different formula: a dewy and green pear note, brightened by wild rose, wrapped in soft, cottony, protective musks.’ – Francis Kurkdjian